Check Here 10 Clean Beauty Brands You Need to Try in 2025
The clean beauty movement is no longer just a trend—it’s a lifestyle. With growing awareness about the harmful effects of synthetic chemicals, more consumers are turning to non-toxic makeup, organic skincare, and eco-friendly cosmetics. In 2025, the demand for sustainable beauty and cruelty-free brands is at an all-time high. If you’re looking to revamp your beauty routine with products that are good for you and the planet, here are 10 clean beauty brands you need to try.
What is Clean Beauty?
Clean beauty refers to products made with safe, non-toxic ingredients that are free from harmful chemicals like parabens, sulfates, phthalates, and synthetic fragrances. These products are often vegan, cruelty-free, and packaged in sustainable materials. The focus is on transparency, ethical sourcing, and environmental responsibility.
Why Switch to Clean Beauty?
- Healthier Skin: Non-toxic ingredients reduce the risk of irritation and long-term damage.
- Eco-Friendly: Sustainable beauty brands minimize waste and use biodegradable packaging.
- Ethical Practices: Cruelty-free brands ensure no animals are harmed during testing.
- Transparency: Clean beauty brands often disclose their ingredient lists, so you know exactly what you’re putting on your skin.
10 Clean Beauty Brands to Try in 2024
1. Fenty Beauty
Why It’s Clean: Fenty Beauty by Rihanna is a pioneer in inclusive, clean beauty. Their products are free from parabens, phthalates, and formaldehyde.
Best Products: Pro Filt’r Soft Matte Longwear Foundation, Gloss Bomb Universal Lip Luminizer.
Why You’ll Love It: Fenty Beauty offers a wide range of shades for all skin tones, making it a go-to for inclusive beauty.
2. Rare Beauty by Selena Gomez
Why It’s Clean: Rare Beauty focuses on mental health and self-acceptance while offering clean, vegan, and cruelty-free products.
Best Products: Liquid Touch Weightless Foundation, Soft Pinch Liquid Blush.
Why You’ll Love It: The brand’s lightweight formulas are perfect for achieving a natural, no-makeup makeup look.
3. Ilia Beauty
Why It’s Clean: Ilia Beauty combines skincare and makeup with clean, organic ingredients. Their products are free from synthetic fragrances and dyes.
Best Products: Super Serum Skin Tint SPF 40, Limitless Lash Mascara.
Why You’ll Love It: Ilia’s skincare-infused makeup is perfect for those who want multitasking products.
4. Kosas
Why It’s Clean: Kosas is known for its clean, high-performance makeup that’s free from harsh chemicals.
Best Products: Revealer Foundation, Wet Lip Oil Gloss.
Why You’ll Love It: Kosas products are packed with nourishing ingredients like hyaluronic acid and peptides.
5. Tower 28 Beauty
Why It’s Clean: Tower 28 is a vegan, cruelty-free brand that follows the National Eczema Association’s ingredient guidelines.
Best Products: SOS Daily Rescue Facial Spray, ShineOn Lip Jelly.
Why You’ll Love It: Their products are designed for sensitive skin, making them ideal for those with skin conditions.
6. Herbivore Botanicals
Why It’s Clean: Herbivore Botanicals uses natural, plant-based ingredients to create luxurious skincare products.
Best Products: Pink Cloud Creamy Jelly Cleanser, Lapis Facial Oil.
Why You’ll Love It: The brand’s minimalist packaging and sustainable beauty practices are a bonus.
7. Saie Beauty
Why It’s Clean: Saie Beauty offers clean, non-toxic makeup that’s good for your skin and the planet.
Best Products: Slip Tint Dewy Tinted Moisturizer, Glowy Super Gel.
Why You’ll Love It: Saie’s lightweight formulas are perfect for achieving a natural glow.
8. RMS Beauty
Why It’s Clean: RMS Beauty uses raw, food-grade ingredients to create clean, organic makeup.
Best Products: “Un” Cover-Up Concealer, Living Luminizer.
Why You’ll Love It: Their products are designed to enhance your natural beauty with a skinimalism approach.
9. Biossance
Why It’s Clean: Biossance is a leader in sustainable beauty, using sugarcane-derived squalane in their products.
Best Products: Squalane + Vitamin C Rose Oil, Squalane + Omega Repair Cream.
Why You’ll Love It: Biossance’s commitment to eco-friendly cosmetics and clean ingredients is unmatched.
Read Here: 10 Best Skincare Tips for Glowing Skin in 2025 – Expert-Recommended Tips & Products
10. Youth to the People
Why It’s Clean: Youth to the People creates vegan, cruelty-free skincare with superfood ingredients.
Best Products: Superfood Antioxidant Cleanser, Adaptogen Deep Moisture Cream.
Why You’ll Love It: Their products are packed with antioxidants and designed for all skin types.
FAQs About Clean Beauty
1. What does “clean beauty” mean?
Clean beauty refers to products made with safe, non-toxic ingredients that are free from harmful chemicals.
2. Are clean beauty products more expensive?
While some clean beauty brands are pricier, there are affordable options available. Investing in clean beauty is often worth it for the long-term benefits.
3. Can clean beauty products work for sensitive skin?
Yes! Many clean beauty brands, like Tower 28 and Herbivore Botanicals, are specifically designed for sensitive skin.
4. Are clean beauty products vegan and cruelty-free?
Most clean beauty brands are vegan and cruelty-free, but it’s always best to check the label.
5. Where can I buy clean beauty products?
Clean beauty products are available at Sephora, Ulta, Credo Beauty, and directly from brand websites.
Article Summary
In 2025, clean beauty is more than just a trend—it’s a movement towards healthier, more sustainable living. Brands like Fenty Beauty, Rare Beauty, and Ilia Beauty are leading the way with non-toxic makeup, organic skincare, and eco-friendly cosmetics. Whether you’re looking for vegan makeup, cruelty-free brands, or sustainable beauty options, these 10 brands have something for everyone.
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